Blog Posts

Unfortunately, the PPC Tribe in London is not going to happen

Today might just be one of the hardest days of my life. Up until now, my articles have been meant to spread light and excitement on my latest visions and the projects we’re working on. Today, though, I have to do the opposite and take a step back from one of those dreams: I have decided to not follow through with PPC Tribe. Even though the story behind this project is very long and elaborate, let me try to

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PPC Tribe. How we got there.

We are organizing a new PPC Conference called PPC Tribe in London. It is dedicated to experts in the field and it takes place on 27 – 29 APR 2016. Here’s why we do it: Speaking on PPC Advertising, we live in this amazing age, where we have access to an unlimited amount of educational resources – blogs, tweets, handbooks and e-books of all shapes and sizes. The only problem is that 95% of them are useless. They aren’t

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What conference people (marketers) want? Working on a research study in London

Conducting research in London

When working on the plans for the first Marketing Festival three years ago, I started by asking 27 marketing experts what they really wanted. To me this seems like an absolutely logical thing to do when starting a business, because in general I may feel that the current offer (both amount and quality) is insufficient and that people want something much better which creates an opportunity on the market. However, it would be very foolish to be satisfied with my

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The results of my LinkedIn experiment

It’s a bit Neil Patel of me and I can’t really say I’m expecting to win any awards for it, but I couldn’t help wondering what results I’d get, so here they are: What’s this all about? The pay-per-click advertising on LinkedIn starts at 3.00 USD (or EUR) for CPC, which is often almost guaranteed to be unprofitable before the campaign even starts. I wanted to find out if it was possible to get LN click-throughs/attention without coughing up so

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Three Directions for Marketing Festival 2015

With two Marketing Festivals behind us, we still can’t get enough of the huge wave of positive things people are saying about us. The best thing about it, though, is that #mktfest isn’t only an entertaining event where you meet new people from all over the world, but that it also offers know-how that marketing experts and agencies can really put to good use. Don’t believe us? Here’s an example of what we’re talking about. Before we launch this year’s

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The Value of the Facebook Pages is sinking. And This Process is Going on.

This article aims primarily not on the experts on the internet marketing, but above all on those who spend the corporate funds on the company Facebook pages. Lots of companies spend money on their Facebook pages and on the increase of the number of the fans – but few of them know why. Avinash Kaushik, respected expert in the field of web analytics, finds the point of investing in the building of the active fan base in these two

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BlueBerry Hackathon – A different kind of team building

Let me start this article with unconventional acknowledgment: I spent the whole third weekend of Advent at work. Sounds nightmarish? Not really.   It is a month, when my friends of BlueBerryApps started planning the weekend hackathon for the whole company. The weekend when the developers, designers, marketers and entrepreneurs meet behind the close doors of their offices trying to bring to life not specified number of internet startup projects.  

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Quality first when studying internet marketing

“ When you study internet marketing, and any discipline in general, prefer quality to quantity “, was the seemingly trivial message of my lecture at the conference for the entrepreneurs UP Business Camp 2013 on Saturday. What do I mean by that? The internet is full of articles, videos, ebooks. The aim of most of them is not to educate, bring new information, but make money, get the email address or at least win the audience from the browsers.

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Interview: I want to connect intellectual level with festival atmosphere

Original interview on Markething.cz: http://www.markething.cz/jindrich-faborsky-chci-spojit-intelektualni-uroven-a-festivalovou-atmosferu Author: Iva Kolevová Jindra, what was the actual impulse to organise your own conference? We started doing JsmeMarketing with the same intentions as with festival – we’ve felt the need of chosing lectures, which give practical contribution and are built to help the visitors to develop. I still have the feeling, that there isn’t much of such lectures. So we’ve started to carefully choose people with lectures benefitial for the visitors. Our concept have worked,

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I am preparing the biggest online marketing conference in Central Europe

It has been three years since I started attending TEDx, Barcamps, Web conferences, Internet Worlds and other formal and informal events, gatherings and conferences. I have visited plenty of such events in the Czech Republic and some larger ones in Europe. I am neither one of those “haters” nor overly demanding customers. Still I could make several comments on each event I have been to. I believe that all of these projects could be better and move forward. And

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